Kirin 50 ° is a blended whisky produced at the Fuji Gotemba distillery built by Kirin in 1973 at the foot of Mount Fuji. Despite its high alcohol volume of 50%, this whisky is soft and easy to drink and can be enjoyed as an aperitif served highball or as a digestive. Exclusively composed of whiskies aged in american oak barrels, the Kirin 50° will not fail to seduce you with its aromas of corn and vanilla so popular to Bourbon whisky enthusiasts.
This attractive blend expresses a perfect balance through its unique mixture of half grain whisky and half single malt. Its round texture is enhanced by the richness of its aromatic bouquet with some of the complexity come from a 20 year old single malt which represents nearly 10% of the malt whisky used in the final blend.
This whisky is only available in Japan but Uisuki made the choice to bring it back for European customers through the collection "Direct from Tokyo"!
Fuji-Gotemba distillery, owned by Kirin Group, was founded in 1972 and is located in Gotemba city at the foot of Mount Fuji. The distillery is situated on the highlands, with a cool climate that makes it perfect for maturing whiskies.
This whisky is named Fuji Sanroku, meaning “at the foot of Mount Fuji”, it is a 2016 limited edition release for its 18 year old blended whisky. Look closely at the bottom of the bottle and you will see an exquisitely engraved Mt. Fuji. Limited to 3000 bottles, this makes an interesting and great addition to a whisky collection.
New Japanese whiskies are often either gone from the shelves before anyone has the chance to write about them, or they're being created (generally poorly in my opinion) by wine and shochu producers in an effort to jump on the Japanese whisky zeitgeist. Fuji Gotemba’s new bottling is neither of those things, being both available, and produced at one of Japan’s actual whisky distilleries. It’s also coming in at 50% ABV and is non-chill filtered. Exciting times.
Fuji Gotemba, located in the city of Gotemba at the base of Mount Fuji (see what they did with the distillery name there?) produces three type of grain whisky in addition to malt: light - from a column still, medium - from a kettle and column, and heavy - from a beer column and doubler. Chief Blender Jota Tanaka has favoured the medium and heavier grains along, of course with malts, to create the Fuji Sanroku 50. It is the first permanently available entry-level Japanese blended whisky which is not chill filtered.Nose: Huge dollops of caramel, honey and vanilla are immediate and pronounced. Biscuits, baking notes are supported by black tea and earthy hints.Taste: Good mouthfeel, but arguably a touch hot. Strong on the biscuits again with sweet grains taking centre stage. Grape juice is mixed with some glue notes and peppers.Finish: Short to medium favouring cocoa and vanilla.Pretty impressed with this. A warm, sweet and inviting nose is matched with a taste which is well balanced - sweetness never becoming cloying. The high ABV of 50% provides substantial punch and good mouthfeel, but does lead to a fairly aggressive arrival. Very affordable in Japan and not out of this world if you can find it in other countries too.
Since our establishment in 1907, Kirin has continually risen to the challenge of creating a variety of new value propositions, always placing its consumers and quality first. By applying inventive ideas and innovations to all kinds of beverages, including beer, wine and tea, we consistently enrich the quality of our consumers' lives. This has always been, and will continue to be, our mission.
In 2013, we established a new company called Kirin Company, Limited, which assumed the leadership of our Integrated Beverages Business in Japan. Under Kirin Company, we merged parts of Kirin Brewery, Kirin Beverage and Mercian, allowing them to work closely together as one company, using "Brand-Centered Management" to create new value regardless of product categories and businesses. Kirin is deeply committed to its brand promise to consumers: We revolutionize the inherent strengths of beverages, we deliver new refreshment daily around the world. We provide products and services that color our consumers' lives with delight and surprise. With our superb craftsmanship delivering great taste and our unique value propositions framing precious moments for our consumers, we hope to spread joy and smiles to people and help the world to become a better place. Kirin will spare no effort to fulfill its brand promise and to be a trusted company favored by consumers.
It is also a priority for us to operate our business in harmony with our communities and the environment. We have led many initiatives in the fields of youth development, recovery of the Tohoku region, forest conservation and CO2 reduction. Through such experiences, we have moved on from the conventional thinking of CSR or Corporate Social Responsibility, and we have truly learned the importance of CSV or Creating Shared Value, the concept which aims to help solve social issues while at the same time promoting corporate growth. Consumers have never been more concerned about social problems than they are today, and we have felt more strongly in recent years that consumers expect us to also do our part to help solve social problems. By meeting such expectations through our products and services, we believe we can drive our business growth. Kirin Company is committed to a sustained effort to bring the concept of CSV to its business, leveraging the various strengths that Kirin has gained over time. We appreciate your continued support as we begin this exciting new journey.
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